Zurich Australia

Global Insurance Digital Strategy

Zurich APAC digital experience shown on a laptop

01/The Challenge

Zurich Australia needed to align its APAC digital presence with the global brand and modern best practice, but first the board needed a clear-eyed read on where they stood and where to go.

The APAC digital experience carried a dated mobile experience, challenging information architecture and an inefficient content workflow, with gaps across SEO, accessibility, analytics, social and personalisation.

Lumos worked with Zurich global and APAC to bring clarity to a complex picture, translating a wide set of issues into a clear set of options and a sequenced direction the board could understand and decide on.

Digital Strategy

Discovery & Diagnostics

Roadmap & Prioritisation

Executive Advisory

02/Our Approach

Turning a complex digital landscape into board-ready direction

We ran an in-depth discovery, gap analysis and a deep-dive technology assessment, and distilled it into a clear, comprehensive set of recommendations so the Zurich board could understand its options. From there we shaped a logical, sequenced roadmap aligned to Zurich’s international brand guidelines, giving leadership a confident basis for where to invest and in what order.

Assessment and roadmap diagram distilling findings into a sequenced direction

From assessment to a sequenced, decision-ready roadmap

Discovery with gap analysis and a deep-dive technology assessment to ground the strategy
A clear, comprehensive set of best-practice recommendations to advise the board
A sequenced roadmap aligned to Zurich's international brand guidelines
Priorities framed for executive decision-making, what to do, and in what order
A direction spanning mobile experience, IA, content workflow, SEO, accessibility and personalisation