Transforming Student Engagement
UNSW set out to become Australia’s leading global University. Achieving that ambition meant transforming how it engaged prospective students, from first interest through to enrolment.
The University needed a more connected and personalised student experience, with timely and relevant information throughout the decision-making journey. The result would be a more effective way to help prospective students understand the opportunities available at UNSW and make a confident, informed choice.
Lumos helped translate that ambition into a practical roadmap by understanding the end-to-end student journey, connecting data and content, and creating the foundations for a more relevant student experience.
Shaping the student journey and the path to deliver it
Working alongside UNSW subject matter experts, Lumos brought together the University's short and medium-term priorities into a shared roadmap for student engagement.
We mapped the end-to-end journey from first interest through to application and enrolment, analysed business priorities and identified where clearer information, more relevant communication and better use of data could strengthen the student experience.
The result was a roadmap for change that gave UNSW a practical path from strategic ambition to implementation.
A student experience built to inform, engage and convert
A clearer roadmap for improving the prospective student experience
Data insights used to personalise every stage of prospective student communications
A redesigned online application experience with timely, personalised communications
Product strategy set the future recruitment roadmap
Helping prospective students make a confident, informed choice.
The way Lumos pulled up their sleeves, truly embedded with UNSW to align teams, drive the change required and just get on with it is a testament to their professionalism and flexibility.
