STATE LIBRARY NSW

Creative Communities

The Atlas Hub homepage shown on a laptop

01/The Challenge

The State Library NSW has invested in creating online programs for young people to engage in art, writing and reading. The Atlas Hub unites all the creative clubs under one banner and establishes an online creative community for children to find inspiration from the SLNSW's collections and learn new techniques and skills.

The hub connects the Library's onsite and online special events to create a safe space for after-school activities where children can bring ideas to life, publish and share creative writing and art for friends and family to enjoy. Children can connect with the rich history and stories behind the State Library's Collections while being creative and having fun with their peers.

ART DIRECTION

UX DESIGN

UI Design

02/Our Approach

Online home for creativity

We used storytelling to unite the various online clubs formed organically during COVID, creating a connected imaginary world. This new hub was envisioned as a tree-bourne clubhouse in outer space. This “home away from home” features themed areas and guilds that cater to children's creative interests, allowing them to explore a world of fun through activities such as writing, building, crafts, play, and learning.

Two children reading together at the State Library

Designing a digital clubhouse

Designed concepts for a space-themed treehouse as input to the graphic design brief.
Selected warm and inviting colours to establish the visual identity of each club.
Designed a scalable and flexible interface to facilitate easy content management.
Incorporated considerations for reusing key search and gallery components completed for other SLNSW projects.
Created a site design that appeals to a youth audience while reinforcing the SLNSW brand.

03/Outcomes

Bringing together online creative communities

The Atlas Hub Moon Guilds page shown on a tablet

Connect multiple disconnected club websites under one cohesive design.

Connected information architecture and navigation flow to make it easy for children to join various clubs.

Creator showcase galleries for children to enable ease of publication, sharing and discovery of stories and art.

User-friendly content design to highlight events and activities and registration for clubs.

Personal galleries linked to a user profile to provide an overview of all creative work completed across all clubs.

04/Results

Safe online space for children

Highlight onsite and online events

United creative communities

Creativity enables learning and connection

Unlock a world of knowledge and inspiration by connecting creative communities to the remarkable collections of SLNSW.

05/Related Work

AICD

Transforming the Member Experience

Align · Shape

Tourism Australia

Personalising Traveller Engagement

Shape