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Project Management
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The brief
Lumos provided recommendations and delivery of a roadmap for digital customer experience in alignment with Zurich's international brand guidelines. Pain points addressed included a dated mobile experience, challenging information architecture, inefficient content authoring workflow, SEO, accessibility, as well as enabling improved analytics, social integration, and personalisation.
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Our Approach
Project Management & Delivery
We conducted an in-depth analysis and produced a clear and comprehensive set of recommendations that enabled the Zurich board to understand their options. We then planned and executed a roadmap of successive projects in collaboration with Zurich to implement the approved recommendations.
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Roadmap Planning & Delivery
- Discovery project conducted with gap analysis and deep dive technology assessment to produce digital strategy recommendations
- Roadmap created to implement recommendations approved by Zurich Board
- Design project conducted to document detailed requirements, visual and technical designs
- Build phase executed to implement designs and coordinate user acceptance testing, content migration, and launch activities
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Outcomes
Content management strategy & roadmap delivered
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A clear and comprehensive set of best practice strategies to advise the Board
Roadmap and detailed project plans for the best-fit solution to realise business benefits
Mobile-first website refresh, improved user experience and global brand consistency
Streamlined operational workflows and processes for internal digital marketing & IT teams
Upgrade and migration of legacy enterprise content management system
Multi-year aftercare service agreement to support staff training, BAU and tech ops
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Results
Global brand consistency
Reduced support costs
Mobile responsive design
Enabled personalisation
A mobile-first customer experience and content management refresh for Zurich APAC to align with Zurich's global brand
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