Business Value Acceleration
01//
The brief
AICD’s website struggled to support business needs. Despite significant investment, it lacked responsiveness and clarity to surface high-value member services.
Strategic Planning
Business Analysis
UX Strategy
Tech & Design Debt Assessment
AICD faced challenges with site navigation, content discoverability, and member engagement. The site had evolved through tech-driven cycles and siloed teams that limited business agility.
Lumos led a Rapid Scoping Planning effort to surface and align business priorities with technical and design debt, enabling a clearer path to future investment. The outcome: a clear, actionable roadmap to improve member experience and unlock greater value.
02//
Our Approach
From Priorities to Planning: A Structured Path Forward
Lumos delivered a focused Rapid Scope Project Planning engagement to close the gap between strategic vision and delivery readiness. We aligned business, marketing and IT teams around shared goals to define a phased, prioritised roadmap.
Rapid Scope Planning
Our approach combined structured discovery, stakeholder workshops, and analysis to identify four integrated workstreams, each scoped, costed, and sequenced for delivery.
We prioritised requirements based on business value and impact, addressing design and technical debt, and developed work breakdowns and planning artefacts to support internal decision-making, budgeting, department alignment, and go-to-market RFT.
03//
04//
Outcomes
Strategic Clarity & Delivery Momentum
Delivered a Rapid Scoping Report with prioritised opportunities and actionable next steps
Mapped four integrated workstreams with costed work breakdowns and aligned implementation timelines
Provided guidance to improve agility and responsiveness to evolving business priorities
Surfaced CX, content, and governance challenges through structured cross-functional discovery
Defined a scalable approach for initiating a unified Design System
Enabled budgeting and funding approvals aligned to business and IT governance structures
05//
Results
Investment
Clarity
Strategic
Visibility
Procurement
Readiness
Delivery
Momentum
Enabling leaders to build momentum with strategic clarity and gain confidence to prioritise and plan investment
06//
Testimonials
Lumos brought clarity, momentum, and strategic focus to a high-priority initiative for the AICD. Their rapid scoping process gave us a clear, actionable roadmap to enhance our public website, improving engagement, usability, and long-term sustainability.
Working closely with our team, they uncovered key opportunities to elevate the user experience, streamline workflows, and enhance content visibility. Their collaborative approach sharpened our strategic focus and strengthened our capability and confidence to lead digital initiatives.
The result is a well-defined plan that positions us to deliver a more engaging and user-focused digital experience that better serves current and prospective customers and supports AICD's broader strategic objectives.
Head of Marketing
